Further proof that everybody in the Hero Honda marketing department is either in the closet, or flamboyantly out of it. HH has created a new segment to drop this turd into—’Macho’, with the rest floating in the ‘Biker’, ‘Style’ and ‘Commuter’ pools. I won’t bother indicating which is which, because it matters about as much as what breed dog poo tastes better. Specs? Irrelevant.

Props to rearset for his excellent coverage. He is a true man of steel for putting up with this tripe and still managing restrained reportage.