India iPhone 3G pricing
by Tushar Burman
Hat tip to Angad for this article on Tech2.com. The news is also on Techtree.com and infotech.indiatimes.com.
The executive summary: 8GB for Rs 31,000 (about $730) and the 16GB will retail for Rs 36,000 to 37,000 (around $870). This is without factoring in the accompanying voice/data plans.
I don’t know how credible these numbers are, but I would not be surprised if they are accurate. Why?
- There are no subsidy models in India (or if there are, they don’t amount to much)
- There are no alternative revenue streams for mobile providers that could potentially offset a handset subsidy (VAS revenue-sharing is cream, not bread). Apple doesn’t give carriers a cut in the App Store/iTunes.
- High-end handsets launched by carriers have traditionally carried insane price tags.
- The most recent high-end launch by Airtel—the HTC Touch Diamond—retails for Rs 27,500.
- BlackBerry devices, despite requiring relatively expensive data plans, retail for a minimum of Rs 24,000.
From a brand/positioning standpoint, it would be unjust to price the iPhone 3G lower than the average BlackBerry or HTC handset. Vodafone and Airtel have painted themselves into a corner. I don’t anticipate big sales numbers—quite likely less than the erstwhile grey market for first-gen iPhones. My fervent prayer remains that I am all wrong about this, but I can’t think of another scenario, without forsaking logic.
Winner: Apple. Hustler: Carrier. Loser: User.
Comments
heh heh that much for a fone in which we cant even forward sms ha ha nokia 1110 has better features … indians are not like other ppl… they know wat is wat
http://iphoneindia.gyanin.com/2008/08/19/zee-business-confirms-iphone-3g-price-rs25499/